How Digital Marketing and AI Are Shaping the Latin Music Industry Marketing
In relation to the entertainment industry, is one of the fastest-changing landscapes; digital technologies and AI lie right at the heart of this evolution.
The Influence of Cultural Factors on Consumer Behavior in the Latin Music Industry
Latin music has grown incredibly over the last ten years, many of these factors are because of internationally recognized artists such as Bad Bunny, J Balvin, and Rosalía.
Product & Brand Relationships: The Case of Feid and Oakley
When it comes to brand partnerships that work, the accord between Colombian reggaeton artist Feid and Oakley takes precedence for how two entities can come together to form a match benefitting both product and brand alike.
Dominating the Beat: How Universal Music Group Maintains MarketShare in the Competitive Music Industry
In the music industry, market share is a critical indicator of a company’s influence and success.
How Does One Understand the Buying Decision Process in the Latin Music Industry?
Never has the answer to that question been more crucial, as we witness new and improved stages of the buying decision process in the Latin music landscape.
Unveiling Profitability in the Latin Music Industry: The Power of Contribution Margin
Effectively estimating the revenue potential of a single, album, or concert tour is crucial for achieving success in the fiercely competitive and ever evolving Latin music industry.
The Viral Video Phenomenon: How Latin Music Marketers Can Leverage Authenticity and Emotion
A viral music video in today's digital age becomes a pivotal point for artists, especially in the deep culture within the Latin music market.